(Click the image above or here to visit the MOOC course page on iversity)

Available online on October 3, 2016 – equipped with English, Chinese, Itailan, Spanish subtitles and video scripts

eTourism: Communication Perspectives MOOC* LOGO unitwin_ch_ict_wh_lugano_en
launches its second iteration since its first launcing on October 5 2015 by USI – Università della Svizzera italiana (Lugano, Switzerland), promoted by the UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites, and implemented by eLab.
This eight-week MOOC, covering online communication in tourism with a focus on World Heritage and tourism destinations, will be free and open to anyone, a commitment of about 3 hours/week will be required to complete the MOOC.
Intended audience includes tourism and hospitality professionals, students, and enthusiasts.

Provisional content structure:

  • Introduction to online communication in tourism
  • Online Communication Model and evaluation of the quality of online contents
  • Usability analysis and evaluation of usages of tourism online applications
  • “Localization” in tourism online applications
  • B2B activities and eLearning
  • User Generated Contents (UGC) within tourism
  • Online reputation of tourism destinations
  • User Generated Contents and argumentation theory

eTourism: Communication Perspectives MOOC will offer the following training materials:

  • Comprehensive videos (about 2 per module)
  • Short readings
  • Quiz / activity of self-evaluation
  • Forums and space for sharing/communication among the participants
  • Exercises and individual / group tasks
  • Final test
  • Additional in-depth materials
  • Ability to get a final certificate of participation (without recognition of academic credits)


If you are interested to know more about eTourism: Communication Perspectives MOOC, please feel free to contact us.

Our MOOC is coming online this fall. If you would like to enrol to our course as learner now and get notified once the course is available, please sign up on iversity on our course page.

*MOOCs (Massive Open Online Courses) are online courses intended for thousands of students from around the world, with free access. Although the first MOOC began in Canada in 2008, the phenomenon exploded after an artificial intelligence course at Stanford University in 2011 with over 150,000 participants.