(Click the image above or here to visit the MOOC course page)

Available online since  October 5, 2015 – equipped with English, Chinese, Itailan, Spanish subtitles and video scripts

eTourism: Communication Perspectives MOOC was created by USI – Università della Svizzera italiana (Lugano, Switzerland), promoted by the UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites, and implemented by eLab.
This eight-week MOOC, covering online communication in tourism with a focus on World Heritage and tourism destinations, is free and open to anyone, though we don’t offer any synchronous activities.
Intended audience includes tourism and hospitality professionals, students, and enthusiasts.

Content structure:

  • Introduction to online communication in tourism
  • Online Communication Model and evaluation of the quality of online contents
  • Usability analysis and evaluation of usages of tourism online applications
  • “Localization” in tourism online applications
  • B2B activities and eLearning
  • User Generated Contents (UGC) within tourism
  • Online reputation of tourism destinations
  • User Generated Contents and argumentation theory

eTourism: Communication Perspectives MOOC offers the following training materials:

  • Comprehensive videos (about 2 per module)
  • Short readings
  • Quiz / activity of self-evaluation
  • Forums and space for sharing/communication among the participants
  • Exercises and individual / group tasks
  • Final test
  • Additional in-depth materials


If you are interested to know more about eTourism: Communication Perspectives MOOC, please feel free to contact us.

*MOOCs (Massive Open Online Courses) are online courses intended for thousands of students from around the world, with free access. Although the first MOOC began in Canada in 2008, the phenomenon exploded after an artificial intelligence course at Stanford University in 2011 with over 150,000 participants.